After the success of last year’s event, CenturyLink’s Sand on the Riverfront is back in 2011. The fundraiser, hosted by Riverfront, a nonprofit organization that provides services for the disabled, will take place at Riverside Park in La Crosse August 19-21.

Sand on the Riverfront’s theme for the year will be “Sports of all sorts,” which will include a new event for 2011: a 3-on-3 basketball tournament on the 20th. Riverfront handed out awards to event winners in 2010, but with the organization accepting donations, everyone truly goes home a winner.

Riverfront has been helping disabled adults find employment and homes since it was founded in 1977 in La Crosse, Wisconsin. Since then, the nonprofit has expanded to six offices throughout Wisconsin, employing almost 300 people to provide constant support for the state’s disabled community. The organization provides training, living support and recreational programs that allow over 1,700 disabled members of the community to live independently and find success in their lives.

Admission and registration to Sand on the Riverfront is free, but donations will be accepted and support of the Riverfront organization is encouraged. You can find out more about the Riverfront organization or CenturyLink’s Sand on the Riverfront for 2011 at www.riverfrontinc.org, or by calling 608-784-9450. Don’t miss the fun in beautiful downtown La Crosse!